Policy Privacy

Why this notice?

This notice has been prepared to make known the principles of confidentiality that govern the use by Laserline Digital Signage Srl ( referred to hereafter as LDS) of data provided by customers, including data collected through this website.

This page describes how to manage the website laserwall.it in relation to the processing of personal data of users who consult it.

This information is also provided in accordance with art. 13 of the EU Regulation 2016/679 to those who interact with the services of laserwall.it accessible electronically from the following address: https://laserwall.it

The informative report concerns the methods, times and nature of the information that the owners of the treatment must provide to users when they connect to web pages, regardless of the purpose of the connection.

The information is provided only for this website and not for other websites that may be consulted by the user through links on this site.

The informative report may be subject to changes due to the introduction of new regulations in this regard; the user is therefore invited to periodically check this page.

If the user is under 16 years old, pursuant to art. 8, c. 1 EU Regulation 2016/679, he/she will have to legitimize his/her consent through the authorization of his/her parents or guardian.

The Data Controller

In the course of or following consultation of this website, data relating to registered and identifiable persons may be requested and processed.

The data controller is the natural or legal person, public authority, service or other entity that, alone or together with others, determines the purposes and means of the processing of personal data. It also deals with security profiles.

With regard to this website, the data controller is Laserwall Srl, in the person of its legal representative p.t., based in 20121 Milan, Via Dante 14, hereinafter referred to as LDS, and for any clarification or exercise of user rights may be contacted at the following email address: privacy@laserwall.it.

The processing operations connected to the web services of this website are carried out only by internal staff of the owner company, specifically assigned to the processing, and by external staff assigned to occasional maintenance/management operations of this website.

Place of treatment

The processing of data related to web services offered by this site take place at the ICT Division of Laserwall Srl, via Dante 14 Milan, 20121 and are only handled by internal staff in charge of treatment.

Type of data processed

During the use of the website, you may be asked to provide some of your personal data, in particular by filling in the registration form and, in relation to some types of services, the eventual order form. The data collected using these forms are: First Name, Last Name, Address, Email Address, Telephone Number, Tax Identification Number. Providing the above information is voluntary, but necessary in order to register an account on the website, use the services and fulfill any orders placed. LDS reserves the right to record data when contacting you by phone, email or traditional mail.

By subscribing to certain services, upon completion of the relevant form, you may also agree to receive commercial information by e-mail (newsletters) at the e-mail address you provided during registration. Consent may be revoked at any time.

Navigation Data. Our computer systems do not collect user-identifying information, such as name and email address, unless you explicitly provide it.

Like all websites, this one makes use of log files that store information collected automatically during user visits. The information collected may be as follows:

• Internet Protocol (IP) address;
• Type of browser and parameters of the device used to connect to the site;
• Name of the internet service provider (ISP);
• Date and time of visit;
• Referral and exit web pages;
• Possibly the number of clicks.
• The above information is processed automatically and collected in an aggregate form only in order to verify the proper functioning of the site, and for security reasons. This information will be treated according to the legitimate interests of the owner.

For security purposes (spam filters, firewalls, virus detection), automatically recorded data may also include personal data such as IP address, which could be used, in accordance with applicable laws, in order to block attempts to damage the site itself or to cause damage to other users, or otherwise harmful or criminal activities. These data are never used for identification or profiling of the user, but only for the protection of the site and its users, such information will be treated according to the legitimate interests of the owner.

Data provided optionally by the user. The user is free to provide the personal data indicated in the electronic request forms, in the sections of the website set up to request services offered by LDS. Failure to provide such data will make it impossible to obtain the requested service.

Data necessary for the provision of the service contractually requested. This data is necessary to ensure the provision of the service by LDS to the end user. Failure to provide user identification and contact information necessary for the provision of services offered by LDS will result in the impossibility of providing such services. These services and the personal data necessary for their supply are provided freely by the user.

Cookies.

Cookies are data created by a server that are stored in text files on the hard disk of your computer and allow the operation of this website, the use of a specific feature explicitly requested by the user or allow to improve the operation of this site, such as cookies that make navigation faster or show the content of greatest interest to the user depending on previous choices. Cookies can be permanent (c.d. persistent cookies), but they can also have a limited duration (c.d. session cookies). This site uses both persistent and session cookies. The session cookies are not permanently stored on your computer and disappear when the browser is closed. Persistent cookies are used to customize navigation according to the tool used by the user (computer, tablet, smartphone) as well as third-party cookies that are used to analyze site access (eg Google Analytics) and to allow users to share site content through social networks (FB) or e-mail (Add This). These cookies are stored permanently on your computer and have a variable duration.

The site uses the following cookies in particular:

• Technical (no relevant user data)

You can also manage cookies through your browser settings. However, deleting cookies from your browser may remove the preferences you have set for the site.

For more information and support you can also visit the specific help page of the web browser you are using: Internet Explorer, Firefox, Safari, Chrome, Opera.

Social Network Plug-ins. Our website uses plug-ins from popular social networks such as facebook.com. More details about Facebook plug-ins and their features can be found at https://developers.facebook.com/. In order to prevent Facebook from transmitting and storing your Internet surfing data, you must log out of Facebook before visiting our website.

Modalities of treatment and security measures

The data are collected primarily by electronic means and processed through registration, consultation, communication, storage, cancelation, carried out mainly with the help of electronic instruments, ensuring the use of appropriate measures for the security of data processed and ensuring the confidentiality of the same.

Data are processed for the following purposes: – performance of the contract concluded with us (Article 6 (1) (b) GDPR), – invoicing and bookkeeping (Article 6 (1) (c) GDPR), – archiving purposes (evidence) in case of legal necessity to prove facts and to determine, investigate or defend against claims, which is our legitimate interest (Article 6 (1) (f) GDPR), – analytical purposes, such as selection of services to our customers, optimization of our products or services based on customer feedback, optimization of service processes based on sales and after sales, which is our legitimate interest (Article 6 (1) point f)GDPR), – investigation of customer satisfaction and determination of the quality of our service, which is our legitimate interest (Article 6 (1) point f of GDPR).

The user’s data, stored on electronic media, are kept and archived on a server owned by Laserline Digital Signage srl.

In particular, the Owner declares that the data recorded on the server are protected against the risk of intrusion and unauthorized access and that it has also adopted security measures to ensure the integrity and availability of data as well as the protection of areas and premises relevant to their custody and accessibility.

Personal data will be processed by collaborators and/or employees of the owner as responsible or in charge of the treatment, within their respective functions and in accordance with the instructions given by the owner.

Laserwall Srl guarantees the highest level of security in the management of the user’s data.

Purposes of personal data processing

The user’s data are collected and used exclusively for purposes directly related and instrumental to the activation and operation of the services provided by LDS, for the fulfillment of obligations under the law, regulation or legislation and for the exercise of their rights in court.

In particular, the data voluntarily provided by the interested party will be used for the purpose of and for the purpose of:

• for the fulfilment of legal obligations;
• for the provision of the requested service or for the fulfillment of contractual obligations towards the interested party;
• for the sending via sms and/or e-mail of informative communications related to the service requested by the interested party;
• for the performance of aggregate and anonymous statistics, in order to monitor and improve the products or services provided and meet the needs of the person concerned;
• to send via sms and/or e-mail informative and promotional communications, as well as newsletters from Laserwall Srl in relation to its own initiatives;
• to send via sms and / or e-mail information and promotional communications, as well as newsletters from third party companies that promote their services on the digital board managed by Laserwall Srl.

LDG submits the personal data of users to all processing operations identified by D. lgs 196/2003 and EU Regulation 2016/679 – that is, to the collection, recording, organization, storage, processing, modification, selection, extraction, comparison, use, interconnection and any other operation useful for the provision of services requested from us, including communication to third parties, where necessary, mainly by automatic and computerised means.

Such data may also be organized in databases or archives.

The user’s personal data may be communicated to specific individuals assigned by the Data Controller to provide services that are instrumental to or necessary for the execution of obligations related to the use of the LDS site, within the limits and in accordance with the instructions given.

In particular, the purposes of the processing of personal data are as follows:

• to provide the planned services,
• to provide information and/or send communications related to the service,
• to provide for any accounting and fiscal fulfilments,
• to trace back to authors of possible illegal actions only in case of specific requests on behalf of the competent authorities,
• to provide information and/or offers on services,
• to verify the quality of the services offered, also offering after-sales services,
• participation in prize competitions possibly linked to the services,
• advertising by e-mail or market research and surveys by e-mail for its products and services,
• advertising by mail or market research and surveys by mail.

The data may be communicated to:

• persons, companies or professional firms, which provide assistance, consultancy or collaboration to LDS in accounting, administrative, legal, tax and financial matters;
• persons delegated and/or appointed by LDS to carry out the activities or part of the activities related to the provision of the services offered;
• to Public Administrations for the performance of institutional functions within the limits established by law or regulations.

Rights of the interested parties

At any time, the data subject may exercise, in accordance with Articles 15 to 22 of EU Regulation No. 2016/679, the right to:

• a) request confirmation of the existence or otherwise of their personal data;
• b) obtain information about the purposes of the processing, the categories of personal data, the recipients or categories of recipients to whom the personal data have been or will be communicated and, when possible, the storage period;
• c) obtain the rectification and erasure of data;
• d) obtain the limitation of processing;
• e) obtain the portability of the data, i.e. receive them from a data controller, in a structured, commonly used and machine-readable format, and transmit them to another data controller without hindrance;
• f) to object to the processing at any time and also in the case of processing for direct marketing purposes;
• g) to object to automated decision-making regarding natural persons, including profiling. To request from the data controller access to and rectification or erasure of personal data or restriction of processing concerning him or her, as well as the right to data portability;
• h) withdraw consent at any time without affecting the lawfulness of the processing based on the consent given prior to the revocation;
• i) propose a complaint to a supervisory authority (Guarantor Authority for the protection of personal data – www.garanteprivacy.it).

The interested party may exercise its rights by written request sent to Laserwall Srl, in the person of the legal representative p.t., with headquarters in 20121 Milan, Via Dante 14 or at the email address privacy@laserwall.it

Duration of processing

The data collected in fulfillment of legal obligations will be kept for the time necessary to fulfill such obligations or for the duration of storage provided by such obligations.

Data collected in fulfilment of contractual obligations will be kept for the entire duration of the provision of the services requested.

After the term indicated above, the data will be deleted.

Versions of the privacy policy

This document published at the address: https://laserwall.it/privacy constitutes the privacy policy of this site.

It may be subject to changes or updates. Users are invited to periodically consult this page to keep up to date with the latest legislative changes.

This document was updated on June 25, 2020, to comply with the relevant regulatory provisions and in particular in accordance with EU Regulation 2016/679.

With the European Regulation on the protection of personal data n. 2016/679 (or “GDPR”), the level of data protection has been raised for the benefit of all data subjects.

Article 28 GDPR provides that anyone who processes personal data on behalf of another data controller acquires the role of “Data Processor”. The Data Processor is required to implement appropriate technical and organizational measures to ensure and demonstrate that data processing is performed in accordance with the GDPR.

The GDPR also requires that the activities carried out by the controller be governed by a contract or other legal act in which, among other things, the nature and purpose of the processing, the security measures adopted, and the rights and obligations of the parties are defined.

In accordance with the provisions of the GDRP, whenever Laserline Digital Signage not only provides a technological solution, but also carries out data processing operations on behalf of the client (e.g. provision of cloud services), it assumes the role of data controller and, as such, is required to ensure that the client’s data is processed in compliance with the security measures provided for by the GDPR.

For these reasons, we have integrated our contractual conditions to specifically regulate the rights and obligations of Laserline Digital Signage and the user with regard to the protection of personal data, in order to meet the requirements of the GDPR. In addition, we have strengthened security measures, both on a technical and organizational level, to ensure data protection in the services provided to customers in order to reduce the risks of non-compliant processing and meet the requirements of the GDPR.

Below you can consult our Master Data Processing Agreement (“MDPA”), which describes the terms and conditions of the processing of Personal Data performed by Laserwall and the responsibilities related to the processing activities, including the commitment made as a Data Processor pursuant to Article 28 GDPR. The specific features of the processing of Personal Data are described, in the respective “DPA – Special Processing Conditions” below with reference to each product.

Main agreement for the processing of Personal Data:

• MDPA Laserline Digital Signage (Italian version)

DPA – Special Processing Conditions:

• DPA Electronic Message Board (Italian version)